Marketing and Business Development Consultants
Christopher de Lima
Managing Director
Global Market Force Pty Ltd
Chris started his career in Gaming at Wrest Point Casino, Hobart, Tasmania in 1981 which has lead to a 36 year career in all aspects of gaming operations.
After working in both Hobart and Darwin for Federal hotels, in 1985 Chris moved to Perth for the opening of Burswood Hotel Casino in the capacity of a senior supervisor.
Chris moved to Marrakech, Morocco in 1987 to reopen the Grand Casino de la Mamounia, owned by Sun international from South Africa. After a two year period, Chris signed a contract in the South of France at La Napoule, Mandelieu for the summer period.
Chris returned to Australia in 1990 and took a position as Casino Manager on board the Cora Princess Cruise Ship, sailing out of Hong Kong. This lead to Casino Austria group securing the license and eventually moving Chris to manage and open Casino operations in Poland, Denmark and Croatia.
After two years in Europe, Casinos Austria were successful in a bid for a new license in Canberra which Chris was transferred to as Casino Manager.
With a number of new Casino licenses granted in Australia, including Sydney, Melbourne, Cairns and Brisbane, Chris joined Treasury Casino in 1995 in the capacity of Director Casino Marketing.
Late 1996 Chris was approached to open a new Casino Resort in Clark, Mimosa Hotel Resort, Philippines, as Casino Operations Manager and was responsible for pre-operations in gaming and marketing.
Chris opened Satellite Marketing offices within the Asian region, this included Hong Kong, Taiwan, Indonesia, Thailand, and Singapore and was promoted to Senior Vice President – International Business Development and was relocated to Singapore.
Chris returned to Perth in 1998 and rejoined Burswood Hotel Casino in the capacity of Director International Operations.
In 2001, Chris was approached by Aspinalls of London to represent and initiate a marketing drive into the lucrative Asian market in the capacity of Director of Marketing. A take over from Crown Resorts took place in 2011 of which Chris was promoted to Senior Vice President – International Business Development – Asia.
In July 2016 Chris was requested to manage in addition to the Asian region, the London, Middle East and European markets in the capacity of General Manager – International Marketing & Business Development, travelling between Australia, Asia and London.
Chris brings a wealth of experience in Casino Operations with project management, negotiating tax rate with government bodies, design and implementation of incentive programs, Financial Business analysis, turn key operations and has lead teams in both gaming and marketing with corporate objectives being met.
Chris has been involved in strategic planning with business development and cost analysis being pivotal to successful terms at a number of roles during his career.
In May 2017, Chris formed a management company with his Father Roger, brothers Neil and Martin, Global Market Force Pty Ltd and signed a contract with Cratos Hotel Resort in Cyprus to implement an infrastructure designed to attract business primarily from the Asian region
Global Market Force Pty Ltd are in principle a Casino Management company who can offer services in Casino Operations and Business Development with start up and existing Casino Organizations.
Christopher de Lima
Managing Director
Global Market Force Pty Ltd
Chris started his career in Gaming at Wrest Point Casino, Hobart, Tasmania in 1981 which has lead to a 36 year career in all aspects of gaming operations.
After working in both Hobart and Darwin for Federal hotels, in 1985 Chris moved to Perth for the opening of Burswood Hotel Casino in the capacity of a senior supervisor.
Chris moved to Marrakech, Morocco in 1987 to reopen the Grand Casino de la Mamounia, owned by Sun international from South Africa. After a two year period, Chris signed a contract in the South of France at La Napoule, Mandelieu for the summer period.
Chris returned to Australia in 1990 and took a position as Casino Manager on board the Cora Princess Cruise Ship, sailing out of Hong Kong. This lead to Casino Austria group securing the license and eventually moving Chris to manage and open Casino operations in Poland, Denmark and Croatia.
After two years in Europe, Casinos Austria were successful in a bid for a new license in Canberra which Chris was transferred to as Casino Manager.
With a number of new Casino licenses granted in Australia, including Sydney, Melbourne, Cairns and Brisbane, Chris joined Treasury Casino in 1995 in the capacity of Director Casino Marketing.
Late 1996 Chris was approached to open a new Casino Resort in Clark, Mimosa Hotel Resort, Philippines, as Casino Operations Manager and was responsible for pre-operations in gaming and marketing.
Chris opened Satellite Marketing offices within the Asian region, this included Hong Kong, Taiwan, Indonesia, Thailand, and Singapore and was promoted to Senior Vice President – International Business Development and was relocated to Singapore.
Chris returned to Perth in 1998 and rejoined Burswood Hotel Casino in the capacity of Director International Operations.
In 2001, Chris was approached by Aspinalls of London to represent and initiate a marketing drive into the lucrative Asian market in the capacity of Director of Marketing. A take over from Crown Resorts took place in 2011 of which Chris was promoted to Senior Vice President – International Business Development – Asia.
In July 2016 Chris was requested to manage in addition to the Asian region, the London, Middle East and European markets in the capacity of General Manager – International Marketing & Business Development, travelling between Australia, Asia and London.
Chris brings a wealth of experience in Casino Operations with project management, negotiating tax rate with government bodies, design and implementation of incentive programs, Financial Business analysis, turn key operations and has lead teams in both gaming and marketing with corporate objectives being met.
Chris has been involved in strategic planning with business development and cost analysis being pivotal to successful terms at a number of roles during his career.
In May 2017, Chris formed a management company with his Father Roger, brothers Neil and Martin, Global Market Force Pty Ltd and signed a contract with Cratos Hotel Resort in Cyprus to implement an infrastructure designed to attract business primarily from the Asian region
Global Market Force Pty Ltd are in principle a Casino Management company who can offer services in Casino Operations and Business Development with start up and existing Casino Organizations.