Project Stages
Initial Consultation
- Presented business plan to the principle owner and key executives
- Presented financial analysis with ROI
- Presented awareness campaign with target markets
Casino Operations
- Introduced Non negotiable programs
- Introduced and designed competitive Incentive programs
- Introduced table differential betting limits
- Designed concepts for player tracking
Casino Marketing
- Set up satellite offices in Malaysia and and Macau with sales staff
- Set up satellite office in London
- Set up VIP Services department on property with implementation of Internal policy and procedures
The Challenge
Global Market Force secured a contract with Cratos Hotel Resort to increase gaming sales income from Far East Asia. Located in a relatively isolated location, with very little international brand recognition, Cratos Hotel Resort’s share in the Asian gaming market was near non existent.
The Solution
A strategic awareness campaign through the Global Market Force’s network grew this small market share rapidly. With the implementation of an infrastructure which caters to the Far East market and delivers a bespoke experience unique to the surrounding regions, Cratos Hotel Resort has secured a strong position in the market.