Marketing and Business Development Consultants
Roger Hugh de Lima
Director
Global Market Force Pty Ltd
Roger commenced his Casino Gaming career in London UK, during the early sixties as a Croupier (Dealer), at the Celebratory Club “The Pair of Shoes”
Roger, worked in the Mayfair area of London at the “Playboy Club”, Penthouse Club during his early years in the industry, before taking a position in Senior Management, to open Australia’s first legal Casino in Hobart Tasmania in 1972.
In 1974 Roger, was approached to join a New Casino to open in Iran, under the Palavi foundation as Assistant Casino Manager, which closed in 1978 due to the Revolution.
With the closure of Iran Casino’s, Roger was contacted by SBM Monte Carlo offering him a new challenge as Assistant Casino Manager, and later, promoted to Casino Manager.
Roger, was instrumental in developing incentive programs to attract and entice repeat visitation through the American Junkets to the Principality of MONACO.
Roger implemented a special promotion to incentivize high end customers from the USA, by offering a chartered Air France Concorde during one of Monte Carlo’s famous charity events held at the famous Monte Carlo sporting Club.
Several years later, Roger, was invited back to Australia as General Manager of the Hotel Casino in Darwin and after a rapid refurbishment program, Roger initiated a Marketing drive towards the lucrative Asian market.
Due to Roger’s vision, and his introduction and development of the Commission incentive programs and betting limits on the game of Baccarat, assisted in the growth of business in Australia, Asia and Las Vegas.
In the early 90’s,Roger was offered Position’s as Executive Vice President of International Marketing for The Las Vegas Hilton, MGM Grand, and Aladdin Hotel Casino, now “ Planet Hollywood, ”and was Pivotal in his strategy with the development of Private Gaming Rooms, Grand Villas, Suites designed and dedicated to the Asian Market.
Roger, brings a wealth of Marketing and Operational experience to “Global Market Force” and has been a Mentor to many key Executive’s in the Casino industry.
Roger Hugh de Lima
Director
Global Market Force Pty Ltd
Roger commenced his Casino Gaming career in London UK, during the early sixties as a Croupier (Dealer), at the Celebratory Club “The Pair of Shoes”
Roger, worked in the Mayfair area of London at the “Playboy Club”, Penthouse Club during his early years in the industry, before taking a position in Senior Management, to open Australia’s first legal Casino in Hobart Tasmania in 1972.
In 1974 Roger, was approached to join a New Casino to open in Iran, under the Palavi foundation as Assistant Casino Manager, which closed in 1978 due to the Revolution.
With the closure of Iran Casino’s, Roger was contacted by SBM Monte Carlo offering him a new challenge as Assistant Casino Manager, and later, promoted to Casino Manager.
Roger, was instrumental in developing incentive programs to attract and entice repeat visitation through the American Junkets to the Principality of MONACO.
Roger implemented a special promotion to incentivize high end customers from the USA, by offering a chartered Air France Concorde during one of Monte Carlo’s famous charity events held at the famous Monte Carlo sporting Club.
Several years later, Roger, was invited back to Australia as General Manager of the Hotel Casino in Darwin and after a rapid refurbishment program, Roger initiated a Marketing drive towards the lucrative Asian market.
Due to Roger’s vision, and his introduction and development of the Commission incentive programs and betting limits on the game of Baccarat, assisted in the growth of business in Australia, Asia and Las Vegas.
In the early 90’s,Roger was offered Position’s as Executive Vice President of International Marketing for The Las Vegas Hilton, MGM Grand, and Aladdin Hotel Casino, now “ Planet Hollywood, ”and was Pivotal in his strategy with the development of Private Gaming Rooms, Grand Villas, Suites designed and dedicated to the Asian Market.
Roger, brings a wealth of Marketing and Operational experience to “Global Market Force” and has been a Mentor to many key Executive’s in the Casino industry.